It does make me wonder why DC and Marvel aren't doing more to promote this series. Perhaps they're waiting for the eventual collection to hit bookstores? If so, that might actually be smart. Easier to direct someone with casual interest in the series to the nearest bookstore than to get them to a local comic shop, which might not even have copies of every issue left. And the mainstream attention (USA Today, CNN, Forbes) for the Sandman: Endless Nights hardcover has been impressive, so perhaps DC and Marvel are hoping to go that route once they have something resembling an actual book in their hands. Although Kurt Busiek isn't quite the household name that Neil Gaiman is. This might be a case where Marvel's old maxim "it's the characters (not the creators) that matter" is fitting.