Grotesque Anatomy
Wednesday, October 08, 2003
  Fool Me Once...
ICv2 has released its analysis of comic book orders for September 2003, as well as lists of the Top 300 Comics and Top 50 Graphic Novels.  At first I was confused by the fact that ICv2 was estimating orders for JLA/AVENGERS #1 at only 189,919 copies.  Doesn't ICv2 read the press releases it puts up on its own website?  But then I went back and re-read the original press release and noticed that Marvel never claimed that JLA/AVENGERS #1 actually sold over 200,000 copies to direct market stores; Marvel only stated "unprecedented demand has led to the production of over 200,000 copies of JLA/AVENGERS #1 for shipment to the direct market" [emphasis mine].  Damn, and like a rank amateur, I fell for Marvel's carefully crafted spin.  That's it—from here on out, I'm going to have to ratchet up the cynicism a couple notches.  (Of course, it could also be that ICv2's numbers are wrong:  It seems to be a perennial complaint that their estimates are overly conservative.  In which case I'm still determined to be more cynical—I'll just direct that attitude ICv2's way.) 
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Iron Fist

by John Jakala

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