Marvel Age: Threat or Menace?
I really don't know how to read the news about Marvel's new "all ages"
. Well, OK, I know how to read part of it: The
regurgitation of old storylines with "newer" art and "fresher" dialogue
exposes Marvel's creative bankruptcy. 'Nuff said. But
insofar as Marvel is willing to take a chance on newer (read: not
decades-old) properties that stand a chance of appealing to younger
readers, I'd like to be optimistic. True, so far the titles
slated for collection (SENTINEL, RUNAWAYS) aren't exactly new, but then
neither is most manga when you get down to it. What matters is
that the concepts aren't immediately perceived as ancient and may
actually interest children.
It's also nice to see Marvel willing to experiment with formats a
bit. The "Tokyopop-sized collections containing five or six
issues each, reprinted in full color, with a $7.99 price point" sound
like a decent bargain. I just hope that Marvel is serious when
We’re dedicated into making sure these get into the right
hands, and not sitting back and just throwing this out there, seeing
the shops order maybe two copies each, and then we’ll move on to the
next thing. We really want to work to get these into the hands of the
kids who should be reading comics.
Given Marvel's scattershot approach to new initiatives recently, you'll
forgive me if I don't hold my breath.
And this is just ugly. Ugly and sad.
This is one interview where bracketed "stage notes" would have been
helpful. Marvel’s Manager of Sales David Gabriel said, "It will
have a little bit of a manga feel to it, but not so much that someone
will look at it and think we’re bringing the Mangaverse back."
Did Gabriel manage to say that with a straight face?